The domain name of a website has a strong bearing on the ranking in a search engine for a particular search term. It is the most powerful position for a well-researched, strong and relevant keyword.
For example, the phrase, “SEO” is searched over 9 million times each month in Google alone. If I’m to setup a site dedicated to that one search term, then SEO must be prominent in my domain name. Rather than me putting this on a website with my business name, far better for me to find an available domain with my strong phrase.
Positioning the strong keyword you want to rank in first in the domain is the best if you are able. In this example, <blockquote>based on domain name alone examplesofseo.com.au would not rank as highly as seobyexample.com.au</ blockquote>
Rather than insisting on giving your business name the prominent place in your domain, you could put it at the end or leave it out altogether. Some business names are clever, yet they give no indication of what an organisation does. We trade under the name echoedlight, which is meaningful to us, yet gives nothing at all away about our services or products. Another common example is a professional busines that trades under surnames of its partners. This would only perform well for existing clients typing that name into a search engine. More likely that business hoped it would attract clients via their core business phrases, like law surveying firm, or optometrist. The branding can go on your site, but don’t miss the chance to choose the strongest domain name possible.
Stay tuned for an explanation on domain name redirects, which can be handy for offline marketing and email addresses to have a shorter domain name, while the well-performing domain still attracts new customers through search engines.
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