Sites with business names as URLs can still rank well in their niche.
Take Colour Elegance for example. It ranks number one for the phrase Colour Elegance. But it is not a popular term.
The business with that URL is a house painter in Sydney. There are many ways to alert Google that it is a house painting website. And the page content give strong signals that Colour Elegance is all about house painting contractors for hire.
There are many phrases used when searching to hire a painter. Painter, house painter, painter and decorator, painting contractor, and all their variations. Simply search the word painter, and it also shows results for artists. This may or may not be what you are looking for.
Add to that phrase the qualifier, house painter. Now you are in the correct niche, with pages of options available to you. The only difficulty now is that the results might be from all over the country, or further. Some might show up in the maps listings. There is no doubt that house painter is a local term. It is best to be in google.com.au to make certain the results are in Australia. Narrow it further and you have house painters Sydney. Now you have a list that you can call and will actually not waste anyone’s time. Sydney has cities within cities, so if you want local paint contractors, you could even try your suburb, or your nearest LGA or commercial hub.
Adding different suburbs will yield different results. Parramatta, Castle Hill, Hornsby, Blacktown, CBD or Northern Beaches. All very different, all within 40 minutes’ drive of each other, and all with house painters of their own. You don’t just want the company who managed to buy a Sydney painter domain name years ago. You want a tradesperson who has flair and professionalism. You need a strong brand like Colour Elegance to prove to Google that they also are painting and decorating contractors for hire in Sydney.
And you want to talk with someone reputable with experience and trustworthy advice. That is exactly what you’ll find with Colour Elegance and it is a credit to Google that URL is no longer the strongest ranking factor. It means that a brand with great credibility and focus can still be found in their local area for their profession. Like house painters in Sydney! So they can show their wares. Everybody wins!
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